Under the guidance of the Director of Digital, foster and manage content partnerships that will be beneficial in bringing traffic to Latina.com and TheLatinKitchen.com. Additionally manage other digital partner relationships that touch Latina Media Ventures brands.
Oversee Latina.com & The Latin Kitchen content outreach to portals, bloggers and fan sites with an emphasis on building links to Latina.com and TheLatinKitchen.com.
Under the guidance of the Director of Digital and Deputy Editor, strategize, oversee and help editors to program engaging social media content across all of Latina & TheLatinKitchen’s platforms, including Facebook, Twitter, Tumblr, YouTube, Pinterest, StumbleUpon, etc.
Research SEO opportunities (Including Google Trends, News & Insights) and communicate opportunities to senior and junior editors of the site.
Work with the marketing department on all LATINA and/or TLK sweepstakes and promotions. Provide recommendations or “heavy up” support as needed.
Implement and maintain SEO/SEM best practices for Latina.com & The Latin Kitchen.
Support editorial staff in writing, editing and researching for stories as needed.
Under the guidance of the Marketing Director, contribute social media promotional support to all needed advertising sponsored events/integrated marketing programs.
Provide social media “best practices” guidelines to the marketing department during the RFP process/when pitching ideas to advertisers.
Work with the marketing department during the RFP process in developing targeted and effective overall digital strategies (inclusive of social media but not limited to).
Meet with the marketing and sales department weekly/status to distill new information/trends as well as keep abreast of all RFPs.
Must have prior experience with social media management and social media analytics. Experience with programming social media for editorial & marketing preferred; experience with Drupal, Photoshop, TweetDeck also preferred.