I really liked this magazine, but I’m a witness of the staff being pretty snobby. Honestly, I think more people enjoy JEZEBEL and The Atlantan, or it could be a result of this economy. Thoughts???
In what might have been an expected and inevitable outcome of the poor economy, one of Atlanta’s luxury magazines has ceased operations. PEACH Magazine, introduced in 2006 by Ocean Drive Media, entered a crowded market with a similar magazine, The Atlantan, entering within weeks of PEACH. The Atlantan is owned by Modern Luxury Media, and is of similar size and stature as PEACH. The two magazines competed for readers and advertisers in a market where Emmis Communications’ Atlanta and Cumulus Media’s Jezebel magazines had already accumulated readers and clients. PEACH Magazine’s December release will be their last. Asked why the magazine, which had a circulation of about 60,000, folded, the company offered a statement from Atlanta Peach founder Jerry Powers: We have decided to focus resources and energy on the strategic investments that are best suited to continue our growth objectives for the future success of our business.”
Atlanta Peach, published by Ocean Drive Media Group, had less than 10 employees.
This handbag is so unique,
This handbag is so unique, andreplica handbags
replica bags
ed hardy
ed hardy clothing
ralph lauren polo
juicy couture I never see it’s sold in the stores, where did you get this one please?
Niche vs Modern Luxury
I’m not really too sure about Peach vs the Atlantan, but I can tell you, that from a Chicago standpoint, a similar thing is happening here. Ocean Drive and Niche have the benefit of a lot of luxury ads, but I have it on good counsel that most of them are give-aways (at least here in Chicago, with Michigan Ave. being Niche’s flagship masthead). Objectively, the writing of Michigan lacks style and substance and the photos are staged (and frankly, boring). And then there’s a Trump ad on every other page—funny, because Trump owns part of Niche.
So what does all this mean? I’m not really sure. Everyone’s struggling, so you could certainly chalk it up to the economy. What’s especially important to take from this, I think, is that it’s not best to enter a crowded market—and lord knows there are a lot of them.
RE: Atlanta Peach magazine shuts down
I think it’s more a state of the economy than anything else. I also heard there was no love loss between the Ocean Drive team in Miami and the Niche team in NY. I’ve written several pieces for PEACH in the past and always found the staff and editors to be professional and nice. And unlike the Atlantan, all their content was original.